Make Effective Use
of Digital Marketing
What exactly is marketing? Marketing encompasses any action you take to attract an audience to your company’s product or service, ultimately with the goal of demonstrating product value, strengthening brand loyalty, and increasing sales. To do so effectively, you need to connect with your audience, meeting them in the right place at the right time. So you need to figure out where they are spending most of their time.
For many years, offline marketing (i.e. billboards, commercials, radio ads, print ads, etc.) was the only form of marketing.
But now as we are living in a more digital age, offline marketing on its own just isn’t as effective as it used to be. Now enters digital marketing. Recent studies have shown that “constant” internet usage among adults is increasing.
We see where people are spending most of their time; now it's time to meet them there - on the internet. How can you make effective use of digital marketing for your business? Let’s discuss a couple of key points you’ll want to consider before getting started.
Identify Your Goals
Before you get started with anything, it's important to first identify your goals so you can create different strategies
based on those goals. Let’s say for example your goal is to increase brand awareness. Social media platforms are a
great way to reach large audiences, so focusing on social media marketing would be an effective strategy for
increasing brand awareness.
Vector created by storyset - www.freepik.com
A huge benefit of digital marketing is the ability to target specific audiences. But of course you have to first identify who your target audience is, and that may vary depending on the goals you have for a specific product or campaign.
Let’s say for example your audience on Instagram are mostly younger people, who engage more with memes or short videos. On the other hand, your Facebook audience are mostly older professionals who are looking for strategic advice. Now that you have identified your audiences, you can craft your content accordingly.
Identify Your Audience
Vector created by vectorjuice www.freepik.com
Establish A Budget
Of course, the need for a budget is dependent on what elements you are looking to use. For inbound techniques such as SEO, social media, and content creation for a pre existing website, you won’t need very much budget at all. However, with outbound techniques like online advertising and purchasing email lists, there will be some expense. The costs will ultimately come down to what kind of visibility you are wanting to get. So it’s important to establish ahead of time how much you are willing and able to spend.
Vector created by jcomp - www.freepik.com
So far, we have just scratched the surface of what you’ll need to know before getting started. It’s important to know the different elements of digital marketing, and how to best utilize them for your business. But then what about actually getting started? Perhaps you’re feeling a little overwhelmed and are unsure where to begin. Or maybe you have so much on your plate already that you just don’t have the time.
Thankfully, we’ve got you covered! We at DDS are committed to providing the best digital marketing solutions and support for your business.
Let us become part of your team and help transform your business today! Visit our Digital Marketing page to learn more about our services, or contact us for a free consultation. We look forward to working with you!